World Kitchen Renamed Corelle Brands
WKI Holding Co. Inc., a manufacturer and marketer of housewares, has changed its name to Corelle Brands Holdings Inc. The move comes one year after the company was acquired by Cornell Capital, a private equity firm.
“This is an exciting new day for our company. Moving forward with our brand portfolio aligned under Corelle Brands, a name that connects to one of our most recognizable and market-leading brands, is the next natural step in advancing our business,” said Kenneth G. Wilkes, president and CEO of Corelle Brands Holdings Inc.
The company manufactures and markets housewares products including iconic brands such as Corelle, Pyrex, Snapware, Chicago Cutlery and CorningWare, among others. Many of the company’s brands have long histories as trusted names in the housewares industry, and can be found in millions of homes around the world.
“We have a renewed focus around our core brands and a commitment to building our competitive advantages – innovation, quality and service. We are making significant investments in new product development, process capabilities, and an integrated 360 consumer experience that will benefit both our company and our retail partners. Additionally, we are transforming our digital presence, as a purchase channel and as our leading means of brand engagement for consumers,” said Wilkes.