WMMB Names New CEO

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WMMB Names New CEO

11/15/2016

The board of directors of the Wisconsin Milk Marketing Board (WMMB), Madison, Wis., has chosen Chad Vincent its new chief executive officer after an extensive national search. He will begin his tenure at WMMB on Dec. 1.

Vincent is a seasoned executive with experience successfully taking startups, turnarounds, family owned brands and Fortune 50 divisions to record levels of sales and profitability. He brings to WMMB extensive dairy marketing and branding experience as well, having served as chief marketing officer and senior vice president of strategic development at Sartori Cheese in Plymouth, Wis., for the past seven years. Prior to joining Sartori, Vincent held executive positions with H.J. Heinz, Miller Brewing Co., Fiskars Brands and other consumer products and beverage companies.

“I am extremely excited about our new hire, Chad,” said WMMB board chair Connie Seefeldt of Coleman, Wis. “The board is really impressed with his experience, and we are excited to see how he will improve upon the fantastic work our team has been doing.” Seefeldt said she believes Vincent will help WMMB enhance the already strong promotional work and help strengthen partnerships with processors, farmers, industry partners and consumers.

Seefeldt added that the search firm, Herd Freed Hartz of Seattle, Wash., did a tremendous job of fielding a distinguished group of candidates for the board’s consideration. “The outstanding slate of candidates is a testament to WMMB’s strong reputation around the country,” she said.

"The universal positive response I received during my national outreach to potential candidates during this executive search speaks volumes about the excellent reputation of the Wisconsin Milk Marketing Board and Wisconsin dairy products," stated Fred Pabst, dairy industry practice leader for Herd Freed Hartz Executive Search Partners.

Vincent, a native of East Lansing, Mich., received his undergraduate and MBA degrees from Michigan State University. A resident of Waunakee, Vincent and his wife Wendy are the parents of four children.