Whole Grains Sampling Day is March 29

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Whole Grains Sampling Day is March 29


Every celebration needs a stellar closing act, and National Nutrition Month is no exception. Wednesday, March 29, 2017 marks the Sixth Annual Whole Grain Sampling Day – a day that offers people a chance to delight in the unique textures and flavors of whole grains. Restaurants, universities, and supermarkets across the nation are planning special promotions like serving low- or no-cost whole grain items, special menu items and tastings, social media giveaways, and more.

Organized by the Oldways Whole Grains Council (WGC), a Boston-based nonprofit, last year’s celebration prompted millions of Americans to taste healthy whole grains, and the momentum continues this year. 2017 partners planning events and promotions include ShopRite, FoodCorps, Bob’s Red Mill, Hodgson Mills, Bruegger’s Bagels, and many more.

“Once hidden in the health-food aisle, whole grain products, such as those made with whole wheat, quinoa, or farro, are now reaching mainstream appeal,” said Kelly Toups, a registered dietician and program director for the Oldways Whole Grains Council. Whole Grain Sampling Day offers customers an excellent opportunity to sample some of the new whole grain products and menu items that have been developed in the past few years.

Studies show that switching to whole grains lowers the risk of many chronic diseases and is associated with numerous health benefits. 

The easiest way to identify whole grains is to look for the Whole Grain Stamp, which guarantees a product has at least half a serving of whole grains. The Whole Grain Stamp now appears on 11,000+ products in 55 countries.

For a comprehensive listing of special promotions and sampling events, visit the Whole Grain Sampling Day page of the Whole Grains Council website and join in the whole grain conversation on Twitter by using the hashtag #SampleWholeGrains.