Whole Foods Announces New Healthy Partnerships
To consumers “feed” their New Year’s resolutions, Whole Foods Market has teamed up with Melissa Hartwig of Whole30 and Michelle Tam of Nom Nom Paleo in a series of health-focused, in-store programs. As part of the goal to help “Feed Your Resolution,” the specialty grocer is offering convenient options and programs supporting plant-based, Whole30, Paleo and gluten-free special diets.
Whole Foods, which carries a large selection of Whole30 products, will feature the top product picks from Whole30’s Hartwig that are compliant with her 30-day program for stress-free navigation throughout the store. Nom Nom Paleo’s Tam also identified her top product picks throughout the store, and the stores will feature Nom Nom Paleo’s Magic Mushroom Powder. Several items made from Tam’s recipes in her cookbook, “Ready or Not,” will be available on hot bars across the country during January.
“We are excited to provide support to those shoppers interested in focusing on a healthier lifestyle, be it our flexitarian fanbase trying out a new diet, to those with special dietary needs,” said Karen Christensen, global VP of merchandising for perishables at Whole Foods Market. “The meal solutions and products our partners have selected offer convenient and delicious ways to eat healthier in the New Year, and our knowledgeable team members are always here to provide support along the way.”