White Coffee Partners with Life Plus Style Gourmet
White Coffee Corp., a specialty coffee importer and roaster, has entered into a licensing agreement with specialty coffee marketer Life Plus Style Gourmet. The agreement will provide both companies with leveraged access to distribution through mass-market channels and increased visibility as a result of shared marketing collateral and packaging design. The company plan to collaborate on graphics and creative design to produce distinctive seasonal and everyday coffee packaging for K-cups and bags.
“The new year brings new opportunities and excitement to marketing specialty coffees,” says Jonathan White, EVP of White Coffee Corp. “Their branding skills and packaging expertise will increase exposure to our products.”
Life Plus Style Gourmet has a presence through its brands including “Life is Too Short to Drink Bad Coffee” under the Caffe Italiano moniker carried by major retailers in the United States, Canada and Europe. Key outlets include more than 6,000 stores across these continents.
“We believe that with the strength of White Coffee, and our library of beautiful brands, this partnership can open many doors for both of us,” says Andrew Appell, CEO of Life Plus Style Gourmet, LLC. “Partnering with a manufacturer like White Coffee, a pioneer in specialty coffee, while providing them with enhanced branding can only mean success for both of us.”