Vietri Named U.S. Distributor of Italian Home & Body Line

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Vietri Named U.S. Distributor of Italian Home & Body Line

06/26/2017

Vietri Inc., a U.S. importer of fine Italian handcrafted tabletop, linens, garden and decorative accessories, has partnered with Erbario Toscano, a personal care and home fragrance brand made in Tuscany.

Like Vietri, Erbario Toscano captures the authentic beauty and multifaceted culture of Italy in each of its products. From fragrances and hand creams to long-lasting home diffusers and room sprays, Erbario Toscano is a line offering something for everyone. Created with all-natural ingredients, this unique brand maintains integrity and sustainability throughout the entire production process.

"Erbario Toscano fits together with our product line seamlessly. We are proud to be associated with such a beautiful, authentic Italian brand with a rich history, much like our own,” says Holli Draughn, VP of sales and marketing for Vietri.

Erbario Toscano will be represented alongside Vietri during the 2017 summer shows in Dallas, New York City, Atlanta and Los Angeles.

Erbario Toscano is brand new to the North American marketplace by way of Vietri, the exclusive distributor. While the brand is new to the United States, it will celebrate its 50th anniversary in Italy this year, and remains family-owned to this day. Giudo Bertozzi was the mastermind behind the brand until his death in 2002, when his son Egisto took the reins. Through the training of the senses, Egisto quickly discovered the power of fragrances and their allusions. He used this discovery and the inspirations from his world travels to follow in his father’s footsteps in creating all natural, paraben-free products, all made in Italy.

The core personal care line, the Olive Complex Collection, is made with Extra-Virgin Organic Tuscan Olive Oil, which is naturally moisturizing, hydrating and anti-aging. The other pillar fragrance, Black Pepper, is created for both men and women. The home fragrance diffusers come in three sizes and in 14 scents, all Italian inspired. The perfumes are comprised of pure essential oils to ensure that the scent stays fragrant throughout the day. The diffuser vessels are crafted from handmade Italian glass, offering an elevated experience for the home. The personal care products, perfumes, and home fragrance diffusers are the perfect way to bring Italy into any home.