Valentine’s Day Now Third Largest Holiday for Candy Sales
In terms of dollar sales, Valentine’s Day is the third biggest holiday/season for the $22 billion U.S. chocolate candy industry, according market research firm Packaged Facts in the recent report U.S. Food Market Outlook 2018.
Packaged Facts estimates that holiday/seasonal chocolates account for 24 percent of all sales in the U.S. chocolate candy market. Valentine’s Day, with its heart-shaped boxes, trails only Easter and Christmas in terms of market share, and scares up a victory over Halloween, which came in fourth.
“In America, the chocolate market enjoys incredible mass appeal, attracting everyone from high-end chocolate connoisseurs to the proverbial kids in a candy store to the amorous crowd purchasing sweets for their sweethearts or even themselves during Valentine’s Day,” says David Sprinkle, research director for Packaged Facts.