Teatulia Adds COO
Award-winning tea company Teatulia Organic Teas has promoted Chris Olsen to the newly created position of COO.
Olsen worked for almost seven years as director of marketing and product development for ht Denver-based company.
“Chris has spent much of the last decade helping us grow Teatulia from a start-up tea company into one of the world’s fastest-growing international tea brands,” says the company’s co-founder and CEO, Linda Appel Lipsius. “We’re thrilled that Chris will be taking a larger role at Teatulia.”
Olsen managed all formal marketing duties as well as product development, sourcing, and the company’s bulk sales channel. He was directly involved in the formulation of several of Teatulia’s products that took home North American Tea Championship (NATC) and Specialty Food Association sofiAwards, including: Lemongrass Herbal Tea (1st Place Herbal Blended/Flavored, NATC 2012 and sofi™ Silver 2011), Hibiscus Berry Iced Tea (1st Place Herbal Iced Tea, NATC 2013), and Black Tea (2nd Place Single Origin, NATC 2014).
He also spearheaded the company’s packaging update, which led to a globally recognized iF Packaging Design Award in 2014 for innovative product packaging. Teatulia’s revolutionary eco-canister packaging is made from 100% compostable or recyclable materials, with lightweight paper components made from a percentage of post-consumer waste, and tea bags free of excess packaging like strings, tags, and staples.
Under Olsen’s watch, Teatulia was also named as one of Forbes’ Top 25 Innovative Consumer Brands in 2015.
“I’ve worn a lot of hats and have been involved in everything from marketing to sales to operations,”said Olsen. “It’s been rewarding to be part of a growing company that has found success in its commitment to sustainability and social responsibility. I look forward to continuing the growth, always keeping Teatulia’s core values and mission in mind.”
As COO, Olsen will hand off the day-to-day marketing duties to Teatulia’s growing marketing and sales teams to focus on managing the operations of the company as well as overseeing the growth of the brand and development of new products and sales channels.