Rockin' Retail!

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Rockin' Retail!

By James Dudlicek - 05/01/2011

The International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2011 is returning to California's Anaheim Convention Center on June 5-7.

With this year's theme of "Rock Star Food," the event again promises to deliver valuable networking opportunities, hundreds of new products, and internationally known speakers on trends, business issues, innovation and product development. The expo's Show & Sell Center Merchandising Pavilion – focusing on meats, deli, cheese and bakery – will offer the latest selling ideas and merchandising displays revolving around key trends driving retail marketing.

This year's speakers include former Secretary of State Condoleezza Rice, Food Network star Guy Fieri, NFL legend Joe Montana, comedian Sinbad and hero of the skies Capt. Chesley "Sully" Sullenberger.

Carol Christison, executive director of Madison, Wis.-based IDDBA, will set the stage with her presentation, "Rock Star Food, Themes and Trends." Identifying the trends and shifts in consumer buying and eating behavior isn't a quick study – it's comparing hot products from the past to new product introductions, with a special look at trigger points, global shifts and taste trends. Christison will unveil the next 100 ideas that will impact your business, your customers and your future.

"Merchandising for Impact" is the aim of the presentation by IDDBA's president, Mark Rudy, VP of sales at the Hubert Co. in Harrison, Ohio. Innovative merchandising can be basic, somewhere in the middle or over the top, and it isn't dependent on a big budget. Displays that surprise, delight and attract customers may range from the everyday to the exotic, but they should always focus on the food. Rudy discusses merchandising ideas that showcase the food, attract the customer and get the sale.

Jack Li, managing partner at Los Angeles-based Datassential, will present the results of an IDDBA-commissioned study identifying innovations that can grow the dairy, deli and bakery segments through enhanced promotion, technology and operational efficiency.

Rice will offer a sweeping look at global affairs during her tenure as the 66th secretary of state of the United States and as the national security advisor. She will share compelling stories of her experiences, which illuminate the interrelationship of global events and leaders.

Fieri, host of "Guy's Big Bite" and "Diners, Drive-ins and Dives," will share stories on how a passion for food, creating fun and outrageous experiences, and sharing ideas can attract and keep customers.

Widely considered the best NFL quarterback of all time, Montana will apply the lessons he learned on the playing field to the business arena and life: Preparation, a strong work ethic and trust are the fundamental keys to success.

Sullenberger, who averted tragedy when he landed his disabled plane on the Hudson River, will reveal the important lessons he learned from childhood, his military service and as a commercial pilot.

Futurist Dr. Lowell B. Catlett will demonstrate how to divine the future, see through the smoke and mirrors, and understand the farm-to-fork transformations of tomorrow by collecting data, dissecting it and putting it all back together in a cohesive and meaningful way.

The event will deliver valuable networking opportunities, hundreds of new products and internationally known speakers.

Retailer, restaurant owner and researcher Harold Lloyd will share the "then and now" insights into the attitudes and job challenges of supermarket managers, and how they can translate consumer needs and wants to in-store deliverables.

Marcus Buckingham, author of "First, Break All the Rules," "Now Discover Your Strength" and "Go Put Your Strengths to Work," will discuss how great managers play a significant role in creating an environment that helps employees and companies identify and leverage their unique strengths.

Actor, author and comedian Sinbad will share food-based humor that offers insight into why people eat, family issues and nationally advertised dieting programs, with personal stories about fast-food "dining" and job opportunities.

John Gerzema, chief insights officer at New York-based Young & Rubicam and author of "Spend Shift" and "The Brand Bubble," will present data on consumers who prefer "better" to "more." His global consumer research will show how brands grow, decline and recover in a stalled economy.

For more information on the event, visit