Quebec Unveils Maple From Canada
The Federation of Quebec Maple Syrup Producers’ (FPAQ) generic brand, namely “Produits d’erable du Quebec” now becomes “Erable du Quebec” for the Quebec market and Maple from Canada for promotional activities outside the country.
"Creating a new brand image was essential to reinforce our local positioning and expand our presence on international markets," explained Nathalie Langlois, Director, Marketing, Innovation and Market Development at the FPAQ.
The initiative spearheaded by the maple product marketing team will enable to standardize the communication guideline and reinforce brand recognition as part of various national and international marketing campaigns. Over the upcoming year, the ''Érable du Québec'' French logo will benefit from sustained visibility as part of branding and maple product marketing activities.