Primizie Snacks Hires CEO

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Primizie Snacks Hires CEO


Primizie Snacks, manufacturers of Primizie Crispbreads, has hired Shawn Sweeney to be its CEO. Sweeney, who will join the Austin,Texas-based snack company this month, has more than 20 years of experience.

Throughout his career in the CPG field, Sweeney gained broad experience in manufacturing, brand management, supply chain, sales, team building and leadership. Notably, Sweeney was the SVP of sales at Sensible Portions before it was acquired by The Hain Celestial Group. Sweeney was then promoted to SVP of sales snack division where he oversaw the transition of the Sensible Portions line into the Hain Family of brands. After moving on from Hain, Sweeney became one of the founding partners of Keen Marketing and Manufacturing, where he identified on trend brands in the marketplace, made investments, and helped guide and develop each brand’s growth.

Sweeney and the Keen team were instrumental in rapidly launching one of their brands, Brownie Brittle, into the marketplace, find commercial manufacturing, lowering COGS, reformulating the recipe, and upgrading packaging. In his most recent role, Sweeney served as VP of sales for Brownie Brittle to directly supervise further expansion and key account growth.

"Shawn has the depth of experience and understanding of the marketplace that I believe is required to lead a young brand like ours to great success,” said Mark Spedale, co-founder and president of Primizie Snacks. “He understands how to bring all the levels of his experience from sales leadership to manufacturing together for strong, efficient and sustained growth. We are excited to continue our momentum with Shawn as he shares the same passion for our brand."

Sweeney will be responsible for leading and building the Primizie Snacks executive team. He will also work closely with the founders to establish and execute the strategy and vision for the company’s future.