Philly Gift Show to Debut Discovery Zone
The Philadelphia Gift Show is partnering with the American Mobile Retail Association (AMRA) to present new, pop-up mobile retail business sessions in the newly formed Discovery Zone during the show July 23-26 at the Greater Philadelphia Expo Center in Oaks, Pa.
“We're excited to partner with the American Mobile Retail Association for the launch of our brand new Discovery Zone," says Sonya Lowe, show director, Philadelphia Gift Show. "Mobile boutiques are popping up all over the country and are becoming an integral part of business because they give brands a chance to sell beyond the physical or online store. This is a great opportunity for retailers to branch out and take the shopping experience into their local communities through pop-up shops and partnering with mobile boutiques to create a special event for their customers.”
The Discovery Zone will feature the mobile CJKollective Fashion Boutique so attendees can see how pop-up, mobile locations operate. AMRA also will host a daily pop-up program, Fashion A Go-Go!, featuring mobile retailers who will offer best practices on taking retail on the road.
“Retail is heading in a very unique and unconventional direction,” says Brittany Reilly, owner, Bohemian Groove Luxe Airstream Boutique and one of the presenters for Fashion A Go-Go! “Mobile boutiques and businesses are the stores of the future -going straight to the customer, rather than waiting for the customer to come to you.”
For the full schedule of daily demos and other programs, visit www.philadelphiagiftshow.com. All pop-up programs, seminars and demonstrations taking place in the Discovery Zone are complimentary for registered buyers to attend - a value-add to their show experience.