Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is introducing a new product to bring an end to the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats Performance Oatmeal combines their athlete know-how with a chef’s palate, thanks to a partnership with Elyse Kopecky, New York Times Bestselling co-author of Run Fast, Eat Slow.
Available in three foodie-approved flavors, Picky Oats are balanced to offer sustained energy that’s ready to power through any workout or long work day, and are easy to prepare - just add hot water! Made with organic whole food ingredients like gluten-free rolled oats, chia seeds, almonds, pumpkin seeds, and dried fruit, each 300+ calorie serving provides 10-11 grams of protein from natural sources, not a powder. Picky Oats are also lower in added sugar than conventional oatmeal options and are made up of 50% or more toppings, including antioxidant-rich matcha green tea, mineral-rich beetroot, and anti-inflammatory workhorses cinnamon and ginger. Every flavor is certified USDA Organic, Gluten Free, and vegan.
Picky Oats are available in three flavors – Can’t Beet Chocolate, Game, Set, Matcha!, and How ‘Bout Dem Apples in single serve pouches for $2.99, and a 4-serving bag for $9.99.