Organics Becoming More Affordable, Accessible
It's a good time to be selling organics. While overall grocery sales are flat, sales of organics are up an 9.8 percent. That growth behooves grocers of all types to pay attention to the segment as it barrels into the mainstream, but there are still two big barriers to purchasing organics cited by many consumers: price and availability.
Indeed, an Organic Trade Association survey, unveiled at a breakfast before the Natural Products Expo East show floor opened on Sept. 14, found that despite the coming wave of future Millennial parents expected to “double down” on organics purchases in the next decade, 60 percent of those polled identified price as an issue in shopping organic, and cited the need for greater availability.
“Organic Affordability and Accessibility,” a panel discussion held Sept. 14 during the show, addressed these key issues through insights gleaned from research into the various demographics buying organics. Read more about this discussion on Progressive Grocer.