Nordstrom Partners with MoMA on In-Store Gift Shop

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Nordstrom Partners with MoMA on In-Store Gift Shop

By TGR Edit Desk - 11/28/2017
[email protected] features MoMa Design store gifts including kitchen tools and housewares items.

Just in time for holiday gift giving, [email protected] is showcasing a design-centric gift shop in collaboration with The Museum of Modern Art's MoMA Design Store.

From November 17 to January 7, eight Nordstrom stores are showcasing the store-within-a-store.  The collection is also available online at

Each item selected by MoMA Design Store is product-tested using real-life scenarios, and reviewed by MoMA curators. One standout is the $10 for coasters disguised as toast.

"I've always been a huge fan of MoMA Design Store and their ability to thoughtfully consider the most interesting, exclusive, and enticing products from around the world and to have the opportunity to partner with them this holiday season is very exciting," said Olivia Kim, vice president of Creative Projects at Nordstrom. "We are looking forward to seeing our customers engage with an institutional and iconic brand through a compelling and fun shopping experience and hope they love it as much as we do."

In addition to MoMA Design Store gifts, the shop includes a selection of gifts hand-picked by Kim and her buying team spanning home, kitchen and dining, tech and gadgets, accessories, beauty, toys and games, and more. There will also be a build your own box program within the shop, allowing customers to pick five out of 25-30 featured products for a total of $50. Featured items include Christmas cards, wrapping paper, twine, stamps, toys, beauty and more.

Launched in October 2013, [email protected] is an ongoing series of themed pop-up shops that transitions every four to six weeks to offer a new shopping experience and batch of new, often exclusive merchandise. Pop-In takes two forms: a shop curated around a theme featuring brands across different product categories or a partnership with a single brand to bring "the world of" to customers.

[email protected] was built on a monthly rotation to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online. Each shop features a mix of hand-picked merchandise spanning the high/low price range, with price points often starting at $5.