My Fit Foods Closes All Stores
The meal replacement retailer My Fit Foods, based in Austin, Texas, closed all of its remaining stores; it first started closing stores last October when it left the Chicago market. At its peak, My Fit Foods had 80 locations in five states and operated a 30,000-square-foot central kitchen in Fort Worth, Texas, to prepare food for its 38 Texas and Oklahoma stores.
Founded in 2006, it was one of the first companies to sell prepared meals from its own branded stores, selling individual breakfast, lunch and dinner meals as well as snacks. The meals were geared to help make calorie counting easy for health-conscious consumers. As more supermarkets got into the prepared foods category and more branded prepared foods companies opened, My Fit Foods began feeling the pressure.
One its website, the company stated: It is with a heavy heart that we announce the closure of all our stores. We know that you have depended upon us to support your healthy habits, and we are deeply sorry for any inconvenience our closure may have caused you.
The company received an undisclosed amount of equity funding from the American Farm Bureau Federation five months ago to help support its growth strategy, according to a report in the Austin Business Journal.