More Showrooms Open at Forty One Madison
Iconic French brands Daum, which is over a century old, and Haviland & Co., a factory founded in 1842, will be showcasing, respectively, their latest crystal art and Limoges porcelain collections in a 1,000-square-foot showroom on the 22nd floor of Forty One Madison. In returning to the Forty One Madison lineup, the duo will use the showroom space as the North American base for their wholesale sales divisions, offering convenience for buyers and interior designers.
On the 15th floor, Match 1995 and Red Vanilla are each opening a 1,000-square-foot showroom. Match 1995, founded by David Reiss, was the first American company producing pewter in Italy. The company is considered one of America’s leading designers of the material, working only with carefully vetted craftsmen and workshops throughout Italy.
Red Vanilla, established in 2004 by Brian Blake, son of Mikasa visionary Alf Blake, is a top resource for quality-crafted dinnerware and décor for retailers and restaurants. This brand offers a lifestyle of entertainment, enjoyment, and design, coupled with ideal products of the highest quality.
Elsewhere at Forty One Madison, extensive renovations are completed on nearly half of the 9th floor. In addition to Devine Corp, the Pickard China, Fürstenberg, and Yamazaki showrooms have all been completely demolished and rebuilt since fall.
A New Look
The lobby renovation at Forty One Madison is well into Phase I and this will be visible again during the spring market. Show registration will be located just outside the front entrance facing Madison Square Park. Show “Ambassadors” will be on hand to guide guests and answer questions.
The complete makeover of Level A will be revealed; the Buyer’s Lounge and Coat Check will open this show. This SOM-designed space is a light, fresh and modern space that all visitors should see and enjoy between appointments. Light refreshments compliments of Forty One Madison will be served in the newly designed open kitchen café in the lounge.