Retailers of all sizes are concerned about the impact and future implications of online retail, according to research conducted in June by Carbonview Research on behalf of The Gourmet Retailer (TGR).
Retailers continue to report "ever-increasing showrooming," where customers are using the
With the rise of social media, many retailers are turning to this platform as a viable way to connect with consumers. "It's a perfect channel for gourmet retailers because they already have the advantage of exclusivity.
The purpose of a window display or one featured in an interior focal spot is to bring attention to a particular product or group of products. Sometimes the product is just not big or colorful or attractive enough to catch the viewer's eye. It needs help to tell its story.
Editor's Note: Part 1 of this article, about using technology to engage customers before during and after their visit, appeared in the October/November issue.
There are many ways to engage customers digitally at the point of sale or online once the decision has been made to do so – and go