Lactalis to Buy Siggi’s Yogurt
Lactalis has agreed to acquire Siggi's – the U.S. based maker of Icelandic-style skyr yogurts.
The deal expands the global dairy company’s yogurt portfolio.Terms of the acquisition were not disclosed.
Siggi's was founded by Siggi Hilmarsson who, after moving to the U.S., began making yogurt in his kitchen in response to American yogurt, which he found too sweet. The recipe was based on skyr, the Icelandic-style yogurt Siggi grew up eating in his native Iceland. Siggi started selling his yogurt at an outdoor market in downtown Manhattan in 2006. It is now the fastest growing yogurt in conventional grocery. Siggi's is a top 5 selling yogurt brand in many mainstream grocery chains including Stop & Shop, Meijer and Publix and recently became the No. 1 selling yogurt brand overall in Whole Foods, according to Nielsen data.
Siggi's will continue operating out of its New York City office and will remain a standalone company under its current senior leadership team, which includes its founder as CEO, and Bart Adlam as president.
"Our core values of clean ingredient label and less sugar will remain 100 percent unchanged,” said Hilmarsson. “Consumers everywhere are actively trying to reduce sugar in their diets so our offering has a global relevance."