Kroger Expands Store Brand’s Fair Trade Certified Offerings
Kroger is expanding its Simple Truth brand to offer more Fair Trade Certified products.
The Simple Truth brand includes coffee, cocoa, coconut, tea, sugar and agave. This year the grocery retailer plans to add 10 new Fair Trade products. Kroger presently carries nearly 300 Fair Trade Certified products representing 60 brands.
"Kroger's partnership with Fair Trade USA supports our Zero Hunger | Zero Waste vision and allows us to Live Our Purpose: to Feed the Human Spirit," said Gil Phipps, vice president of Our Brands. "The Fair Trade model supports income sustainability, environmental stewardship, empowerment and the well-being of every participating farming community. As customer interest in Fair Trade products grows, Kroger is proud to be leading the industry with our Simple Truth offerings and increasing our product selection every year."
Since the inception of the Simple Truth in 2012, Kroger has purchased Fair Trade Certified ingredients. In 2016, Kroger purchased 1.2 million pounds of certified ingredients.
At Peter Paul, a coconut producer in the Philippines, nearly 250 young people have received scholarships for continued education. At FIECH, a coffee cooperative in Mexico, farmers are using their community development funds to diversify their crops, improve farming practices and launch a micro-lending program to help natives start new businesses to support their families.
"Kroger's commitment to Fair Trade is a powerful example of responsible sourcing in the retail industry," said Ken Redding, COO at Fair Trade USA. "The impact is felt across the many Fair Trade communities where they source and reflects Kroger customers' growing desire to shop their values."