Kohl’s to Offer Amazon In-Store Experience
Starting next month Kohl’s will offer a new Amazon Smart Home Experience at 10 select Kohl’s department stores in the Los Angeles and Chicago areas.
The 1,000-square-foot, store-within-a-store is a first-of-its-kind experience where customers can purchase Amazon devices, such as Amazon Echo, and other accessories and smart home devices and services directly from Amazon, within select Kohl’s stores.
“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, chief merchandising and customer officer for the Menomonee Falls, Wis.-based department store.
Amazon Staff In-Store
The partnership with Kohl's follows on the heels of Amazon acquiring Whole Foods Market. Select Whole Foods Market stores feature displays of Amazon-branded devices such as Amazon Echo and Amazon Dot. However, the partnership with Kohl's adds Amazon staff and Amazon customer service in-store. “We are thrilled to offer a unique new way for customers to try out our lineup of Alexa-enabled Amazon devices, learn more about our smart home services from Amazon experts and then buy those items directly from Amazon — all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices.
The Amazon Smart Home Experience will showcase how smart home products – many powered by Alexa – can modernize and simplify home management, entertainment, security and more. The Amazon smart home experience at Kohl’s will allow customers to touch, feel and interact with Amazon devices before they buy. Amazon sales associates with deep knowledge of Amazon devices and smart home products will staff the space. Customers can schedule an Amazon expert to come to their home, evaluate their needs and install smart home products. Customers can also take advantage of Amazon Home Services, which offers access to vetted local services professionals, to help with everything around the house from cleaning to plumbing.