KIND Debuts Protein Bars
KIND Healthy Snacks introduces KIND Protein From Real Food bars that deliver 12 grams of protein and does not contain any genetically engineered ingredients. The new product line is set to reinvent a category full sugar alcohols, artificial sweeteners and/or protein isoltates.
KIND Protein bars were created in a way that is consistent with the KIND Promise – the first and predominant ingredient in our snacks will always be a nutrient-dense food. The bars emphasize taste and provides protein predominantly from nuts, noted Stephanie Perruzza, registered dietitian and health & wellness specialist at KIND.
“At KIND, we’re always striving to challenge conventional wisdom and eliminate false compromises. We tried to think differently about what we would want in a protein bar,” says KIND’s Founder & CEO, Daniel Lubetzky. “We discovered what was missing was a protein bar that tasted delicious, and delivered protein from premium, whole ingredients that we can recognize and feel good about putting in our body.”
In an effort to demonstrate that real food tastes better, KIND today launches an online taste-comparison – with a twist. The first 10,000 participants that opt-in on www.kindsnacks.com/protein will not only receive a first taste of KIND Protein bars, they will also have the chance to compare KIND Protein to one of the largest protein bars on the market. “We’re so certain that KIND Protein wins on taste that we’re inviting people who are fans of competitor products to not only receive a bar of their choice, but also a free sample of ours,” says Drew Nannis, VP of Integrated Communications at KIND. “We know a bar with a majority of the protein coming from nuts tastes great; we’re willing to do just about anything to share that with as many people as possible.”