June 2011

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June 2011

Sowden SoftBrew
NGL Associates, Sturtevant, Wis.
877-474-0454
www.nglassociates.com

From top to bottom: Each month, The Chef's Shop plans in-store events and promotions to drive traffic to the store.

Print may not be dead, as once predicted, but in-store newsletters have gone viral. Companies big and small now communicate with their customers via monthly, weekly and even daily e-newsletters.

As I write this, I am up in the air (literally), en route to sunny San Diego, where I will be fielding a cover story for The Gourmet Retailer ... and enjoying a little R&R.

Specialty retailers will head to AmericasMart Atlanta in July, where they will shop permanent showrooms (July 13-20) and temporary exhibits (July 15-19) for the latest in coffee and tea; condiments, relishes and salad dressings; jams, jellies and preserves; oils and vinegars; sauces, bases and mixes

How are prices set in your store? Do you have a documented process to make sure you've accounted for all the costs of bringing in each product?

Praim Group
Boston
800-970-9646
www.praimgroup.com

The technology for building a Website is the easy part. It's the strategy that makes many companies stumble. Here are a few guidelines for creating an effective Web presence: Make sure all your key managers are on board and immediately involved in the Internet strategy.

For example, when I think of the word "artisan," I envision a handcrafted bowl or handmade cheese ... in other words, something that was created by human hands. These days, it's being used to market mass-produced tortilla chips, tacos at fast-food chains and more.

This July, the 57th edition of the Summer Fancy Food Show will take to the nation's capital, while its usual venue, Jacob K. Javits Convention Center in New York, undergoes construction.

The 2011 Summer Fancy Food Show will feature more than 180,000 specialty food products, including new cheeses, charcuterie, and other dairy and deli items. Here's a taste of what attendees will see on display July 10-12 at the Walter E.

Introductions on display at the 2011 Sweets & Snacks Expo, held May 24-26 at McCormick Place West in Chicago, included those made with all-natural and healthful ingredients, a variety of innovative granola bites and nut mixtures, premium chocolate bars, and gluten-free and organic items.

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