The Joy of Chocolate
How has Cocopotamus gone from unknown "mom & pop" to celebrity-endorsed brand name in just four years? By forgetting what they learned from business school marketing classes and the traditional chocolatier business model. Instead, Cocopotamus by NYDC Chocolate CEO Max Sinclair, whose MBA was a good lesson in what not to do with his own business, decided to base the brand on a single, laser-focused emotion; use technology to automate the back-end administration. The result is a lean, mean chocolate-making and branding machine.