Hershey’s to Relocate Times Square Store

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Hershey’s to Relocate Times Square Store

By TGR Edit Desk - 09/05/2017
Hershey's new store will focus on delivering digital and interactive shopping experiences

Hershey’s Chocolate World Times Square closed its doors on Sept. 4 in preparation for the grand opening of its new location just a few blocks away.

Set to open later this year, the three-times-larger Hershey’s Chocolate World attraction will continue Hershey’s 15-year legacy as a Times Square icon, showcasing Hershey’s latest innovations and classic products through new digital and interactive experiences.

The new store is expected to draw more than four million visitors annually; the new Hershey’s Chocolate World Times Square location will allow guests to let their imaginations run wild as they explore and enjoy their favorite Hershey treats. Visitors will enjoy year-round s’mores from an authentic Hershey camper and fresh-baked treats from the new Hershey’s Kitchens bakery. To wrap up their chocolate experiences, shoppers can personalize their own Hershey’s Milk Chocolate Bar wrappers or “Say it with a Kiss” on the in-store digital screen to capture their Times Square memories.

To connect with its customers and future NYC visitors, the candy company has created a video and is using FacebookInstagram and Twitter.