Harry & David, 1-800-Flowers.com Launch Southern Living Line
1-800-Flowers.com and Harry & David have teamed up with Time Inc. to launch a collection of gourmet food and floral inspired by Southern Living magazine.
The line, which is available now, includes specialty food gifts, floral arrangements, indoor plants and home décor that celebrate the Southern lifestyle.
The 1-800-Flowers.com and Harry & David teams worked closely with the magazine to create and design these regionally inspired items.
At launch, the Southern Living collection features 14 offerings at 1-800-Flowers.com and five Harry & David products. The collection will change over time to include assortments for Valentine’s Day, Mother’s Day and other seasonal occasions.
“Southern Living is an authentic brand, trusted by its readers to provide and promote quality products inspired by the region,” said Alfred Palomares, VP, merchandising, 1-800-Flowers.com, “As we continue to focus on innovation and providing a wide variety of differentiated products for shoppers, we are delighted to introduce this new offering from Southern Living. The collection truly evokes all the welcoming charm of the South - we think customers will love it!”
“Nobody knows flowers and hospitality like Southern Living,” said Kristen Payne, VP licensing for Time. “Elegant floral arrangements and the art of saying ‘thank you,’ ‘I love you’ or ‘happy holidays’ are at the very heart of our brand. We always look for ways to bring the pages of the magazine to life through our products. The teams at 1-800-Flowers.com and Harry & David delivered on our every expectation – all puns intended.”