Glutenfreeda Foods Sold to Flagship Food Group
A subsidiary of Flagship Food Group has purchased certain assets of Glutenfreeda Foods, including its brand portfolio and its USDA manufacturing facility near Seattle. Terms of the transaction were not disclosed. Flagship did note that the deal would increase its brand distribution to thousands of new retailers across the United States and Canada. Key members of management, including Yvonne Gifford, Jessica Hale, and Greg Gifford will join the Flagship team.
“Over the past decade, Yvonne and her team have developed a tremendous portfolio of gluten-free and ‘better for you’ products that represent what consumers today want in their food products. Their brand mission is similar in many ways to the commitment we've made with our Lilly B’s brand and other products in our portfolio, and we see tremendous opportunity to combine forces to better serve our customers,” said Rob Holland, Flagship CEO. “Through our partnership, we hope to vastly expand the distribution of both brand portfolios while staying true to what makes them important to our consumers.”
Glutenfreeda operates a 25,000-square-foot production facility in Burlington, Wash., and Flagship will take over operations, keeping nearly all employees on board with plans to expand the operation over time. Glutenfreeda was founded in 2006 on the premise that there was significant consumer demand for food that was gluten-free, but that also tasted good. The brand is known for its granola, oatmeal, burritos, sandwich wraps, tortillas, and flatbreads.
“It's been an amazing journey building and running this company. We have great products and great customers. What we needed was a great business partner. Flagship is the perfect fit for our business, our team, and our production facility,” said Yvonne Gifford, founder and CEO of Glutenfreeda.