Fairway Market Offers a Taste Switzerland
Fairway Market has partnered with Switzerland Global Enterprise, the Swiss Consulate and 17 Swiss specialty food brands to launch its newest specialty food promotion, Taste of Switzerland.
Fairway Market buyers worked to find specialty products that have not yet been introduced into the American market. Over a series of visits to Switzerland, they explored large cities and small villages. In each case they examined the product throughout each stage of production, all the way from the raw ingredients used to the finished creation.
After thorough deliberation, Fairway Market introduces 17 exciting brands: Edamama (pasta made from various beans); Milchmanufaktur Einsiedeln, Schweizer Alpkase, Real Swiss Cheese, (cheeses); Seiler Kaserei (raclette); Victorinox (cheese knives); La Conditoria (specialty cakes); Raber (preserves); Steiner Muhle (museli); Sandro Vanini (mostarda purées); Chocolat Stella Bernrain and Gysi (chocolates); Kagi Sohne (chocolate waffles); Jamailah (mustards); Fizzy Gazzose Ticinesi (specialty sparkling beverages); and Rivella (specialty soft drink). All products are now available at Fairway Market.
One of the standouts is Kasperskian, a fully sustainable caviar from the heart of the Swiss Alps. It is made without any preservatives or additives. The sturgeon from Kasperskian produce caviar naturally, not just once, but many times over a long and healthy life. Handcrafted and hand packed, the flavor is subtle and creamy with a lightly salty finish.
On Oct. 9 at Fairway Market’s Red Hook café, representatives from the Swiss vendors worked with the gourmet retailer to set up booths featuring samples of each product. Customers, employees and members of the Swiss Consulate were invited to try the new range of imports while enjoying a breakfast catered by Fairway.
Fairway offers a differentiated shopping experience that includes a full assortment of conventional groceries alongside fresh, natural and organic products, locally sourced food, prepared foods, an extensive kosher selection and exclusive imported specialty items from around the world.