Evolve Brands Buys Gorilly, Supernola
Evolve Brands, a recently established health-focused snack holding company, is acquiring healthy snacking brand Gorilly Goods based in Jackson, Wis., and emerging snack brand Supernola, based in Harrisburg, Pa. Financial terms were not disclosed, but after the deal closes in February, both Gorilly Goods and Supernola will manufacture out of Gorilly’s Jackson facility, which is gluten-, grain-, dairy- and nut-free.
Gorilly Goods, an organic snack manufacturer, makes six products sold at select regional and independent retailers across the U.S. and Canada. Launched by Stephen and Chris McDiarmid in 2012, Gorilly Goods produces a line of raw, on-the-go snacks that come in both savory and sweet flavors. Among the non-GMO ingredients are fruits, nuts, seeds and greens.
Created and founded by entrepreneur Cindy Poiesz, Supernola is an emerging snack brand currently available in four unique flavors. The simple, yet complex snack is Certified Paleo and packed with anti-inflammatory superfoods. Expect to see newly branded Supernola alongside Gorilly Goods in targeted regional and national retailers as well as alternative retailers.
Evolve Brands is owned and operated by CPG entrepreneur Frank Jimenez and Poiesz from Supernola. Evolve plans on marketing the two brands to the growing healthy snack consumer via both traditional and emerging channels.
"Gorilly Goods and Supernola are a match made in heaven," said Jimenez, a partner in EVOLVE Brands, and a longtime industry executive. "While each brand has different targeted audiences, the synergy afforded by these brands is extraordinary."
Poiesz, a former Wall Street banker and a partner in EVOLVE Brands, said Supernola and Gorilly complement each other perfectly. "The Gorilly Goods and Supernola brands align perfectly with EVOLVE's mission to actively create a better world through better food that is nutrient-dense, delicious and convenient."