Erewhon Market to Add Fourth Store
Natural foods retailer Erewhon Market will open its fourth Southern California location in 2018.
The 10,500-square-foot store will be located in Santa Monica at 2800 Wilshire Blvd. in a mixed-use district with multifamily residential units nearby.
The building is being renovated from its original 1993 single-tenant structure to a 10,500-square-foot multi-layered, contemporary façade and landscape design. The project features pedestrian seating and dining areas, a new outdoor terrace, and a unique lighting plan to enhance the design and parking area.
“We are excited by the opportunity to bring Erewhon to Santa Monica. While it was challenging to repurpose the building in this way, we saw it as an opportunity to further express Erewhon's commitment to openness and natural products,” said Branko Prebanda, senior principal for Retail Design Collaborative. “In addition, the redesign reduces the overall square footage of the building by 20 percent, incorporating a unique outdoor patio and seating area for shoppers to enjoy."
Erewhon operates stores in Los Angeles, Calabasas and Venice Beach, “each surrounded by thriving and wellness-driven neighborhoods,” said Tony Antoci, CEO.
Erewhon Market is working in collaboration with executive architect, Retail Design Collaborative, design architect Montalba Architects, Abbott Construction and Slated Projects.
The exterior of the building features large glass windows, creating a sense of connectivity between the indoor and outdoor areas, and offers a street-level view of Erewhon’s open kitchen experience.
“The primary objective for the project was to rethink how the public engages with the building and enters the market,” said David Montalba, FAIA, founding principal for Montalba Architects. “… At Erewhon, the food is at the core of the experience — the vibrant produce, colorful ingredients and curated products. Ultimately, we wanted the design, architecture and landscape to be a platform to showcase the food and foster engagement with guests."