D’Naturals Rebrands as No Cow
D’Naturals, makers of the low-sugar, dairy-free No Cow protein bars, is rebranding the company as No Cow to celebrate the growing selection of products. As part of the rebrand, the company released a new cookie line with four flavors that are high protein, low sugar and dairy free. Two new flavors of the signature protein bars also were unveiled.
Along with the rebranding to No Cow, the company celebrates its mission with the new tagline “No Cow. No Bull. No Whey!” Products featuring a new logo and packaging will be hitting store shelves this month.
“I created the No Cow Bar from a personal need and it has since acted as the inspiration for our mission here at No Cow- to create high-protein, dairy free, and ridiculously low sugar products that people love,” said founder Daniel Katz, who was just 18 when he started the company in 2015. “Now that I'm 21, we thought it was time for us to ‘grow up’ and ditch my name as the brand. By transitioning to No Cow, we’re signaling our brand evolution, but are staying true to our mission of creating a true No Cow Revolution. Our new No Cow Cookies are the next iteration of our brand promise and epitomize the type of cross-category brand we are quickly creating. We like to think of our amazing consumers as an extension of our team, and we are extremely pumped to share our sick new packaging and increased product offering with them and new No Cow fans everywhere!”
The new No Cow Cookies deliver at least 12 grams of plan-based protein per cookie with only 1 gram of sugar and flavors include: Peanut Butter, Chocolate Chip, Double Chocolate and Snickerdoodle. The new flavors of No Cow Bars are Carrot Cake and Chunky Peanut Butter, and they feature at least 20 grams of dairy-free protein per bar with only 1 gram of sugar. No Cow also produces No Cow Fluffbutter, a protein-infused almond or peanut butter spread.
“No Cow is no longer just a protein bar company; we are quickly becoming the trusted brand in all things dairy free, low sugar, and high protein,” Katz continued. “We’re not here to save the world, or make promises that we can’t keep. At No Cow, we cut through the bull and say it how it is. We aim to make people’s lives easier by providing products that were created out of a true personal need, knowing that there are others just like me. This fact is reinforced by the growth of our devoted No Cow fan-base. Each day marks a significant turning point for the company… we’re one step closer to a No Cow Revolution.”