Crate & Barrel Teams Up with Reese Witherspoon
Home furnishings retailer Crate and Barrel has partnered with actor and entrepreneur, Reese Witherspoon as the brand's newest ambassador.
"We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism," said Crate and Barrel President Steve Woodward. "Reese has shown the world she has an eye for design, and we're thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life."
The holiday campaign, "Make This Season Merry and Just Right," features Witherspoon entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign includes several national TV spots and placements across multiple digital and social platforms, including Youtube, that will air through the end of the year.
The Oscar-winning actor created her own lifestyle and fashion brand, Draper James, in 2015. As part of the partnership with Crate & Barrel is offering a selection of Draper James gifts in stores and online at www.crateandbarrel.com, including French bulldog embellished coffee mugs, and dog-themed appetizer plates, trays and drink coasters.
As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for spring and summer 2018 and beyond.