CHESS Focuses on Consumer Alignment, Embracing Changes for Growth
Marketplace disruption and evolution, a new retail paradigm, channel management challenges, millennials vs. boomers and lifestyle demographic changes continue to affect the way housewares are marketed and sold. How suppliers can use these challenges to grow their business will be explored in “Consumer Alignment…Embracing Change for Growth” during the 2017 Chief Housewares Executive SuperSession (CHESS), Oct. 3-4 in Rosemont, Ill.
CHESS is a strategic and networking event for industry leaders. It is designed for chief officers of all IHA member companies and their top decision-makers and features sessions on critical issues affecting housewares, including global trade, shifting consumer demographics, consumers’ online behavior, millennials’ buying habits, anti-trust pricing challenges, retail trends and more.
Keynote sessions this year will feature Wayfair CEO and co-founder Niraj Shah discussing the evolution of ecommerce on Tuesday, Oct. 3. David Houle, who will examine “Future Shift and Transformation: 2017-2037” will begin the program on Wednesday, Oct.4.
In his session, “The Evolution of E-Commerce – Key Considerations for Manufacturers as Consumers Shift Spending Online,” Shah will explain how he and co-founder Steve Conine rapidly grew the business to become the largest online retailer of home goods in the United States. Shah will outline the strategies they use to remain competitive online and offer solutions addressing typical pain points manufacturers experience as they transform their business to serve the online channel.
Houle, who spoke at CHESS in 2015 on brand shifting, returns with a glimpse into the future. The next 20 years will be looked back upon as one of the most historically important transits in human history, rivalling the beginning of the Industrial Age and the Renaissance, Houle said. Practically every aspect of what we call “reality” today will change. Houle will examine the unprecedented transformation in energy, transportation, healthcare, intelligence, production and distribution and how to adapt in the age of climate change.