CEO Wendy Collie Leaving New Seasons

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CEO Wendy Collie Leaving New Seasons

By GR Edit Desk - 02/07/2018
New Seasons' Wendy Collie

New Seasons Market CEO Wendy Collie abruptly stepped down from her role, and the Portland, Ore.-based grocery chain announced a “strategic shift” in its business that includes flattening its executive structure and pulling back on expansion in Northern California. It opened its second California location in late August and now plans to close it by the end of the month.

The company plans to focus growth through its sister company, New Leaf Community Markets, with the new location in Aptos, Calif., opening in the fall. The hope is that focusing New Seasons on the Pacific Northwest and New Leaf on California’s Central Coast will ensure that the neighborhood grocery store thrives in the changing landscape.

No official reason was given for Collie’s departure, but local news reports indicate workers have accused the company of retaliating against a unionization drive. In the wake of her departure, New Season’s has named Chief People Officer Kristi McFarland and CFO Forrest Hoffmaster as co-presidents, ensuring that a focus on people, community and business sustainability are embedded in every decision.

Read more on the changes at New Season’s at Progressive Grocer, Gourmet Retailer’s sister publication.