Amazon Trucks Specialties, Housewares to Whole Foods Locations
Just in time for game day, Amazon’s Treasure Truck is popping up at various Whole Foods Market locations stocked with handpicked new, trending and local items and the red hot Instant Pot.
Currently, the best-selling Instant Pot 6 Quart 7-in-1 Multi-Use Programmable Pressure Cooker – is available for purchase from the Treasure Truck through the Amazon App. Customers can then pick-up their order from the Treasure Truck at select Whole Foods Market locations.
Multi-cookers such as the Instant Pot have seen sales surge. Addressing consumers' demands for easy home cooked meals, the multi-use counter top appliance category has seen sales surge. For the 12 months ending November 2017, sales have increased 79 percent to more than $300 million, according to the market research firm The NPD Group.
Customers who purchase the Instant Pot from Treasure Truck through the Amazon App receive a $10 off $40 purchase coupon at Whole Foods Market and recipes from Feed Your Resolution influencer, author and creator of Nom Nom Paleo, Michelle Tam.
Customers can stop by the Treasure Truck, pick-up their Instant Pot order, coupon and recipe cards and then head into Whole Foods Market to gather other items on their shopping list.
Amazon, of course, is using its app to notify customers who opt-in for offer-day notifications to find out #WhatsOnTheTruck when it comes to their city.